The Big Trends that will Shape Organisational Cultures
Sir Jonathan Ive, Apple’s recently knighted chief designer, has said that ‘it’s easy to be different, but very difficult to be better.’
He should know! The entire foundation of Apple’s domination of the phone and tablet markets is driven by one thing above all. It is committed to delivering products that provide a consistently better user experience than its competitors.
Steve Jobs will be remembered in history not for his design ability so much as his willingness to...
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