The Televangelist animation was first developed for Next Wave International's Strategic Leadership Consultation, an annual meeting of European church network leaders. It has since been screened at Communication and Media MasterClass events across Europe and Australia -- and it always gets a laugh. It's obviously 'tongue-in-cheek' and a bit of fun, but it also demonstrates the way many people in society see Christians on TV. Through projects like EDGES, we are working to change that perception.
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Among the many lessons the church might learn from the response to Mel Gibson's 'The Passion of the Christ', is the fact that Christians need to be utilizing different forms of communication if we're to make an impact on post-modern popular culture.
Modern media offer us some exciting possibilities: they help us to build the narrative of Christian faith into people's consciousness and worldview. If we're going to speak where people listen and engage their interest in the Christian message, we need to start by debunking certain myths associated with media.
For more on this subject, read Mal Fletcher's insightful article Debunking The Great Media Myths, A Lesson For The Church From “The Passion Of The Christ” Part 4.
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Mal visited our Church today. I wanted to meet him, but I was working the camera. I'm a 16yr old Christian writer & currently some of my work is in the youth version of "Everyday with Jesus".
Please check out my blog www.ryanlanewriter.com. Ryan Lane, United Kingdom
Mal, just to say thanks for what you brought to ALC recently. It was great to hear your perspective on our culture. I love that you are here in Europe; you're a much needed voice & a great inspiration. Owen, UK
I really appreciate this ministry! I think you are a very important tool in the world today & for Christians. I'm so encouraged by the teaching!! Jonas Päivärinta