You can hear the speech, and read the full transcript, right here on this site.
'Why do we claim that we want to speak to unbelievers when the fund-raising techniques we use drive unbelievers away?'
'Why do we hire salesman-like fund-raising specialists who often distort scripture to bring in the cash?'
These are among the sharp questions Mal asks his audience of Christian producers and broadcasters from across the UK.
There's a lot to inspire, as well as challenge!
Olave Snelling, chairperson for the CBC, said in a letter to Mal: 'What you had to say was, as ever, so timely, measured, important for the Body of Christ and spoken with all the integrity and power of the Holy Spirit behind it. You carry such authority in the Lord and speak such absolute "sense"...'