Next Wave International Next Wave International™ is a faith-based communications group which is
training organizations to engage the future & move society forward
in a positive direction. Founder / Director: Mal Fletcher

Ice Bucket Challenge & Social Media

Mal Fletcher on BBC Radio
Added 26 August 2014
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The ice bucket challenge is raising huge amounts of money for worthy charities.

What role does peer pressure play in this trend? It also driven by a form of exhibitionism? What does it say about the power of social media? Are there any traps of which we should be wary?

Mal Fletcher, social commentator, discusses these questions in this interview with Mike Parr for BBC Radio.


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